INTERGRATED BRAND HEURISTICS
INTERGRATED BRAND HEURISTICS
  • Home
  • Explore IBH
    • Our Clients & Work
    • Showreel & Case Studies
    • Spectrum of Experience
    • Meet The Driving Team
    • Friday Mode All Week
    • Careers
  • More
    • Home
    • Explore IBH
      • Our Clients & Work
      • Showreel & Case Studies
      • Spectrum of Experience
      • Meet The Driving Team
      • Friday Mode All Week
      • Careers
  • Home
  • Explore IBH
    • Our Clients & Work
    • Showreel & Case Studies
    • Spectrum of Experience
    • Meet The Driving Team
    • Friday Mode All Week
    • Careers

Meet The Driving Team

Arjun Philip Modayil

COO

35 years in Advertising with Enterprise-Nexus, Lintas, Hakuhodo and InnoceanWorldwide. Managed blue chip brands: Hyundai, Honda, Yamaha, Sony, Cannon, Toyota, Suzuki, DLF, Dell, Unicharm, Daikin, Casio, Murugappa Group, Dabur among others.


Normally found golfing or at the driving range polishing his chips & puts when not focusing on brands and their pressing needs.

Shiveshwar Raj Singh (Shivi)

Creative Mentor

Starting out as a Planner and then easing into the role of Creative Director in the last 32 years, he has 200+ TVCs to credit. With Publicis, Triton, Rediffusion , FCB-Ulka & Innocean Shivi is literally the royalty when it comes to copy craft and ideation. His dexterity has touched numerous brands such as Business Today, DLF, Maruti Suzuki, Hero Moto, Tata Motors, HCL, Whirlpool, Bausch & Lomb, Hyundai, Hamdard, and S C Johnson among others.


A nature and wildlife buff with a penchant for storytelling, he is a storehouse of one liners. In his spare time he can be found on tennis courts around Delhi serving aces.

Vivasvaan Srivastava

Associate Partner

An alumnus of Hindu College & PGDM from Institute of Rural Management, Anand (IRMA) he is a sales and marketing professional turned entrepreneur, bringing hands on field sales and marketing experience at Cargill Inc. and Everest Industries from across India. In an accompanying entrepreneurial role he is the Co-founder and CBO of GroupWe - an online new car buying platform.


He takes on the role of a strategic planner at IBH, guiding brands in their journey.  


A trained musician from Trinity Rock School, Cambridge he is a lead guitarist who enjoys music production having two released albums to his credit - Ghabraahat Intensifies and  Shab-e-Ghabraahat which can be heard on Spotify.

Aditya Pratap Sharma

Associate Art Director

Bringing over 2 years of experience in Art Direction and Visual Design, and an indomitable sense of humour, content creation is second nature to him. Formally with Zee Media he is an alumnus of Apeejay University.


He is our in-house encyclopedia of all things filmmaking, mutual funds and cricket. 

Devendra Mehta

Chief of Creative Craft

An accomplished and award winning Art Director, Dev has passion for design, graphics, typefaces and photography. Over 25 years with leading agencies - Lintas, Mudra DDB, Grey Worldwide, Dentsu and Innocean he has transformed the visual feel of brands like Honda, Hyundai, Sony, VISA, Mitsubishi among others.


A sitarist and a travel buff Dev is always on the hunt for inspiring locations and images.

Ekansh Chandrakar

Account Executive

After interning at Ogilvy and graduating from Apeejay University, the advertising bug kind of got the better of him and led him straight to IBH. A diligent team- member he is often found multi-tasking and ensuring timelines are met.


In his spare time he is found practising his Taekwondo moves or playing racquet games.

Joginder Kaur (Jyoti)

Manager - Office Support  

The admin lifeline of IBH Jyoti ensures the smooth functioning of the office. A seasoned office executive with over 12 years at Innocean Worldwide she can be seen juggling between the demands of accounting and trouble shooting with her trademark smile.  

Malvika Parashar

Sr. Account Executive

With an initial grounding in Account Management at Kolkata after majoring in Advertising from St. Xavier's College she has been at IBH since the organisation's early days. Perky and witty she is a genuine problem solver. Apart from her fondness for challenging tasks she is a true foodie as well.


She can often be seen doubling up as the agency's in-house priest during festivities.

Mizpah Thora Waters

Sr. Group Manager

With a background in fashion and content creation for over 12 years for Jabong/Myntra/Amazon Miz is a live wire at work. Quick grasp of the brand's core issues and connecting them with consumer's psyche are her forte.


Obsessed with pets, she is the in-house fashion police, convenor of the badminton club and weekend outings. 

N Raghavendra Rao (Raghav)

Business Head - West & South

With 25 years experience across Video on Wheels, Triton, BBDO, Ogilvy and Innocean Worldwide in India & Middle East, he is the resident management thinker. His portfolio of brands includes Geep Torches, Panasonic, Dulux, Skoda, Kia, Mirae Asset, Sony and Dabur among others. 


Having turned vegetarian post his mid-life, Raghav is usually busy tinkering with digital trends and opportunities to explore newer consumer engagement opportunities.

Nikhil Srivastava

Associate Art Director

A maverick at work with interests in art, photography and assorted trades like carpentry etc there is never a dull moment when he is around. Having done an initial stint with the content team at FileMyReturn after graduating from Apeejay University and free-lance photography, Nikhil has found his calling at IBH. 

Saminder Ghai

Chief - Creative Craft

An industrial Engineer turned Copywriter Sammy is a chef in disguise. Working through Rediffusion, Mudra DDB, RK Swamy - BBDO, FCB Ulka and Innocean over 20 years he has a veritable body of work spanning Nestle, Airtel, HP, Hyundai, Hero, Whirlpool, Bausch & Lomb.and a 100+ films & TVCs.


Grooming the youngsters in lateral thinking and driving them nuts with challenges is his passion. Kormas, steaks and kebabs bring out the imaginative artist in him effervescently.   

Shamim Ansari

Sr. Executive - Studio 

A wiz at artworks and planning complex jobs in the studio, he is the steady work-horse. With over 14 years' experience across agencies and printers, he has a good grasp of the practical aspects.


A roghan josh lover he is otherwise a cautious foodie. 

Sheeba Anwer

Sr. Copywriter

A Masters in Convergent Journalism from Jamia Millia she is a creative writer with 3+ years of experience in Ed-Tech companies like BYJU’s and Internshala. 


She has a deep love for storytelling and music, and is often found listening to Jazz and lighting scented candles.

Sikkander Nagra

Head of Client Servicing

A seasoned advertising professional with 15+ years of crafting impactful brand stories with Saatchi & Saatchi, Everest Brand Solutions, Rediffusion Y&R, and Great Latitude. With a Master’s in Entrepreneurship & Planning and an MBA in Marketing. His portfolio has powerhouse brands like Discovery Networks Asia Pacific, BCCI, Carlsberg, Budweiser, Godfrey Phillips, Max Healthcare, OLX, CNN-IBN, DS Group, and Isha Foundation.


He has other passion is Indian Art having run an art-gallery Delhi. Off-duty, he’s a cricket buff, music lover, and Urdu poetry admirer. 

Soumi Dutta

Sr. Account Executive

An accident prone fun loving person, she thrives in challenging situations. After majoring in advertising from St Xavier's Kolkata she polished her skills at AIT Dentsu on Emami, Exide and Tata Power before shifting base to IBH at Delhi.


A reading buff she is trying her hand at making voodoo dolls lately.

Sparsh Malhotra

Account Executive

A Management graduate from Symbiosis he is the youngest member of the team at IBH. Quick learner he has taken to completing tasks and living dangerously while meeting deadlines rather swiftly. 


After office he can be seen at his neighbourhood gym toning himself up!

Tanishka Soni

Visualizer
BFA from Jamia Millia she is a gifted artist with awards from Lalit Kala Academy. Painting, sketching and grooving to Indo-western dance moves is her second nature. 


Her initial stint at Select CityWalk the premier shopping destination in NCR gave her a first hand understanding of retail advertising and graphics. 

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