Charting a Course for Brave Brands
DELHI | GURUGRAM
Charting a Course for Brave Brands
DELHI | GURUGRAM
Unravelling Heuristics
Going Beyond Neuro-Marketing
Our neural activity provides invaluable insights into consumer behaviour, cognition, preferences, and decision making. We leverage these insights to enhance our strategies. Our expertise in understanding consumer behaviour sets us apart.
Enter Heuristics
Heuristics are shortcuts we humans use to reduce task complexity in judgement and choice.
- The Oxford Handbook of Cognitive Science
Understanding how heuristics influence consumer behaviour can help us get an edge in our strategic approach.
The Founder
Vivek Srivastava
With 38 years of experience in advertising, including tenures at leading agencies such as Mudra-DDB, Triton Communications, and Innocean Worldwide, having expertise in brand strategies and consumer behavior. 25+ years in leadership roles, most recently having served as the Managing Director of Innocean, one of the top advertising agencies in India, for over 17 years until 2023. Managed advertising mandates for major brands like Hyundai, Kia, Samsung, LG, Honda, Sony, Nestle, India Today, Hamdard, NIIT, Dabur, Usha Industries, Suzlon, and Federal Mogul amonst many others. Was an elected board member of the Advertising Agencies Association of India (AAAI) from 2011 to 2023 and served for two terms as President of the Delhi Ad Club in 2018 and 2019. Beyond the various professional accomplishments, Vivek is an avid golfer and an amateur musician, often playing the alto saxophone at jazz concerts.
