CHARTING A COURSE FOR BRAVE BRANDS
DELHI | GURUGRAM | PUNE
CHARTING A COURSE FOR BRAVE BRANDS
DELHI | GURUGRAM | PUNE
Unravelling Heuristics
Going Beyond Neuro-Marketing
Our neural activity provides invaluable insights into consumer behaviour, cognition, preferences and decision making.
The Founder
Vivek Srivastava
38 years in Advertising with Mudra-DDB, Triton Communications and Innocean Worldwide. 25 years in leadership roles. Last served as MD of Innocean for 17+ years till 2023. Expertise in Brand Strategies and Consumer Behaviour.
Managed advertising mandates for Hyundai, Kia, Samsung, LG, Honda, Sony, Nestle, India Today, Hamdard, NIIT, Dabur, Usha Industries, Suzlon, Federal Mogul and more.
Was an elected board member of Advertising Agencies Association of India (AAAI) from 2011-2023 Served as President of Delhi Ad Club in 2018 & 2019
An avid golfer and an amateur musician he does play the alto saxophone at jazz concerts often.
